Photography plays a huge part in almost every annual report that Navig8 produces. Here we discuss how best to utilise photography, avoid cliches and make the most of what you might have to work with.
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Photography
Commissioning photography for a report, annual report or any publication does not need to be expensive and will deliver excellent value for years to come. With a little planning and organisation a day's photoshoot will make a massive difference to the finished product and ensure the imagery is real and relevant.
Not every organisation has a large photo library with high-quality, relevant and bespoke photography and even if they do, there is often a need to turn to a stock library to fulfill content that the in-house library cannot. That doesn't mean you have to end up using ‘too perfect’ people in unrealistic situations.
Most, but not all, of these e-newsletters are born out of issues on projects Navig8 helps with. Real-life issues that often have hidden problems, or simple solutions that help the client get what they want, for the best result and the best price. Here we talk about photography and art direction – how best to buy it and how best to use it.